Why Do Funny Insta Accounts Go Private
Why companies use private Instagram accounts
Private Instagram Account
In recent times, many public Instagram account holders have set their account to private, forcing people to follow the page in order to view their content. It might look counter-intuitive to think that setting the account to private might bring in more followers. But this is what happened to many brands and influencers. Many of them are either changing their public accounts to private or creating new private accounts right from the beginning. This has actually become a trend across the world. Let's find out if it's actually worth and should you consider the same for your brand.
When you have a private Instagram account, only those people who follow you on Instagram can see your content. If you are thinking to use popular hashtags with your posts, don't expect them to reach a wider audience because even those posts will be hidden from the searches made. Any non-follower has to send you a request to follow you if he wants to see your content.
In this year, many popular pages on Instagram like greatercomedy (5.3 million followers), Shithead Steve (2.5 million followers), couplesnote (8.2 million followers) have switched their accounts to private. They have logic behind this-When you are public, people don't follow you because they can easily see your content. The growth is slow and you are not able to attract them to follow you in any other way. So, if you are looking to change your brand account to private, look for the benefits given below.
Benefits of Private Instagram Account
Makes the Followers Curious
When you make the account private, the non-followers will feel they are missing out on something. Suddenly they feel the content is exclusive as not everyone can see it. On the other hand, the followers will feel delighted and valued. The Fear Of Missing Out will be felt by the non-followers when you launch new products or when you allow your followers to have a first look.
Retention Rates are Higher
When a fan tries to unfollow you, you get an extra notification just like you get a notification when someone requests to follow you. If you have a public page, anyone can unfollow your page with just a click of a button. But in case of private pages, the fans are asked if they really want to unfollow you. So, the followers will think twice before unfollowing you, increasing the retention rates.
You are going with the trend
It is a trend of brands moving towards making the Instagram accounts private, limiting the number of followers. So, by making your Instagram account private, even you are moving towards smaller and closed groups. You are indirectly telling the users that you value quality content rather than reach. Even followers feel privileged that the content you share is especially for them because even they are a member of that closed group.
You are in control
With the private account, you have an authority to choose what kind of followers and fans are needed for your brand. This will help your brand in the long run. When you are public, the fans might feel reluctant to share their views openly. By going private, you give a private space to the followers for any kind of communication. As you are in control, you can also quickly remove the trolls and ban them.
Increase in number of followers
As you already know that if people want to see your content, they have to follow you. So, automatically if the users see value in your brand, they will follow your page to view your content. When the follower shares a post with other non-followers, the non-follower will be forced to follow your page to view the content shared by their friends.
What's not right?
The private Instagram accounts not only have benefits but also cons that you should know. Let's see them one-by-one.
Risk of unfollowing
Apart from curiosity, there is no other reason for users to follow you. If you accept the follow request of a user and if he or she doesn't like your content, they might permanently unfollow your page with the risk of disliking your brand forever.
Business accounts can't be switched to private
If you are running a business account, you need to first switch it to a personal account and then make it private. In this case, you can't run ads as well as promoted content and also you lose analytics. Instagram doesn't allow the business accounts to go private and that is the biggest disadvantage.
Your content would be missing in searches
In a private account, even if you use hashtags, the content will not be shown in the public feeds and Explore page. You will also not be able to embed the content on your website or link to it. This can harm you if you want to capture a new audience and increase exposure and engagement.
Private Instagram accounts have lots of benefits but do you really want to switch from public to private?
You can use for a short-term if you want to build and maintain excitement around a product. If you are a niche brand and want to convert the minimum followers into a community, you can switch the account to private.
But for many brands, social media is a public platform and they want to make their presence felt and get discovered by new users. No matter what account you prefer, Instagram is a great place to connect with your fans across the world and grow quickly.
Source: https://medium.com/creedmediagroup/why-companies-use-private-instagram-accounts-233d027af1ee
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